The Father Of The Belle Epoque Poster
Known as the father of the belle Epoque poster, Jules Cheret inspired many other painters to exlore the genre. He was the key figure in the history of poster art, producing more than 1,000 posters beginning with his 1867 advertising of Sara Bernardt.
As I start my research to find an interesting topic for this week posting, I was overwhelmed by the many articles written on the greatness of Jule Cheret as an arstist and influencer. Most articles about the life and work of Jule Cheret are very repetitive with no aditional information about his life. I was expecting to read something exciting about and what inspired and motivated him to design such beautiful and colorful posters.
However, the amount of information about the typographic work he developed for each post he created is very limited. Therefore, I started observing the difference between the types of typography he used on each poster and how the words were placed in the poster to better communicate the message.
Jules Cheret posters were characterized by short words and long images. The title is always colorful and is written in a unique large type. The L'Horloge poster with the gymnastics for example, has a distorted font that resembles movement. The color used in the title is the same as the outfit of the athletes creating a connection between the elements.
- Facts about Jules Cheret:
- - Started his career at age 13 as an apprendice with a lithographer.
- - First poster made was for the Moulin rouge called “La Goulue” in 1891.
- - His legacy includes posters for Opearas, Ballets, Pantomimes, Balls, Newspapers and Magazines.
- - Created the Maitres de l'Affiche in 1895 which was a collection of original work from ninety seven artists. It became a huge sucess and inspired a new generation of posters designers
I can only image how popular Jules Cheret posters must have been at the end of the 19th century and the beginning of the 20th century. Even the Lest Miserables poster carries a positive message, who would think that beautiful woman in a red dress looks miserable? I wouldn't.